Sign in

Kristi Andrus
Media executive turned female founder, life and business coach for ambitious moms. Schedule your free strategy session at

Tell me if this resonates: You decided to start a business and market your services and then faced an overwhelming amount of choices about where to be, how to show up, and what to promise.

  • Niche down, they said.
  • Choose one platform, they said.
  • Don’t sell a product; sell results, they said.
  • Don’t sell a service; sell a transformation, they said.

But you were just starting, and your head was spinning, and you wondered should I know this stuff? Should I have figured it out before I started my business? …

I subscribe to a lot of email lists. This week, at least two had subject lines that went something like this “If you only read/do one thing this week, let it be…”


Total turnoff.

Maybe if it was an email from my doctor, I might read the rest, but no marketer gets to tell me what is most important to me this week.


Photo by American Heritage Chocolate on Unsplash

1. Communicate the Way You Want to Communicate

That’s the first lesson in building a business you love — Communicate the way you want to communicate. There is a psychology to breaking through, and yes, it’s a hyper-busy, distracted, competitive world. …

Scarcity as an economic concept “… refers to the basic fact of life that there exists only a finite amount of human and nonhuman resources which the best technical knowledge is capable of using to produce only limited maximum amounts of each economic good … .”[1] If the conditions of scarcity didn’t exist and an “infinite amount of every good could be produced or human wants fully satisfied … there would be no economic goods, i.e. goods that are relatively scarce…”[1] Scarcity is the limited availability of a commodity, which may be in demand in the market or by the…

Are you thinking of quitting corporate?

Photo by Jackson Simmer on Unsplash

Your Why has to be Powerful, not just a Curiosity or Grass is Greener Thing.

Corporate life is exponentially easier in some ways — it’s so much more prescriptive, for example. But entrepreneurial life has way more upside, but most of it doesn’t start in year one (or two, or three). So, if you aren’t in it for the long haul, eh, maybe it’s not for you.

Everyone wants to wait for the right time to make their move, but it’s like having kids — there is no such thing as the right time. …

We are in the home stretch now, or so it seems, and as this doctor points out, it’s going to get weirder before it gets better.

It’s going to take some time before we trust that the pandemic is over. It’s going to take some time before we trust each other.

And let’s remember, for those who haven’t been vaccinated, we are still living in a dystopian thriller where vaccine-hunter Facebook groups search for available appointments, and our kids aren’t eligible and may not be for years.

Yes, it’s going to be a while, it already is weird, and we…

Photo by Aaron Burden on Unsplash

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.”

― Johann Wolfgang von Goethe


Entrepreneurs use data to target and connect with their audiences, refine products and services, and answer key business questions, but they are drowning in it. With more info than ever before, you need to know what to do with it and can’t expect the data to provide the question and the answer.

In 1936 Graham Wallas, co-founder of the London School of Economics, published The Art of Thought, outlining the four stages of the creative process: Preparation…

You are Probably Not Doing #4

#6 is a Game-Changer!

Baptized at the Beach

1. Leverage Awareness

You’re a mom. You know yourself from the inside out — You can grow a human! You know your cycles and emotions, your heart and ambitions, what makes you shine, what derails you, what you want most, and when you are faking it. You know your kids equally well. Use that insider knowledge to your advantage.

Plan accordingly. Lean into what you love and what you are passionate about and outsource when you feel meh or know you won’t be able to give anymore. …

I read an article in the NY Times last October about Nicole Kidman’s acting choices and thought of it this morning when I started planning this post.

Connection wasn’t my word of the year, but maybe it should be. It’s come up again and again, and it’s today’s writing theme on Instagram.

I’ve been thinking a lot about how covid is changing us, the implications at home and across the world, and the psychological effects too. How challenging and fateful parenting (in a pandemic) feels right now with 8-year-old twins and a 6-year-old.

When I was eight, I went to…

It’s a big shift from employee to entrepreneur. It’s a big shift from entrepreneur to CEO too.

Photo by Jukan Tateisi on Unsplash

To become a CEO is to craft your ideal experience as founder and chief executive. It’s an opportunity to build your business (or your life) around your talents, your audience, and the culture you want to create, and potentially change the world.

Now you may think it’s premature to think that far ahead. Maybe you consider yourself more of a solopreneur or don’t have anybody to influence (yet), but playing big and thinking long-term is advantageous.

Thinking like a CEO can accelerate your growth and explode your potential — you are creating the future, so why not make it ideal?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store