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Kristi Andrus
Media executive turned female founder, life and business coach for ambitious moms. Schedule your free strategy session at www.kristiandrus.com.

Are you thinking of quitting corporate?

Photo by Jackson Simmer on Unsplash

Corporate life is exponentially easier in some ways — it’s so much more prescriptive, for example. But entrepreneurial life has way more upside, but most of it doesn’t start in year one (or two, or three). So, if you aren’t in it for the long haul, eh, maybe it’s not for you.

Everyone wants to wait for the right time to make their move, but it’s like having kids — there is no such thing as the right time. …


We are in the home stretch now, or so it seems, and as this doctor points out, it’s going to get weirder before it gets better.

It’s going to take some time before we trust that the pandemic is over. It’s going to take some time before we trust each other.

And let’s remember, for those who haven’t been vaccinated, we are still living in a dystopian thriller where vaccine-hunter Facebook groups search for available appointments, and our kids aren’t eligible and may not be for years.

Yes, it’s going to be a while, it already is weird, and we…


Photo by Aaron Burden on Unsplash

“Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game.”

― Johann Wolfgang von Goethe

Entrepreneurs use data to target and connect with their audiences, refine products and services, and answer key business questions, but they are drowning in it. With more info than ever before, you need to know what to do with it and can’t expect the data to provide the question and the answer.

In 1936 Graham Wallas, co-founder of the London School of Economics, published The Art of Thought, outlining the four stages of the creative process: Preparation…


You are Probably Not Doing #4

#6 is a Game-Changer!

Baptized at the Beach

You’re a mom. You know yourself from the inside out — You can grow a human! You know your cycles and emotions, your heart and ambitions, what makes you shine, what derails you, what you want most, and when you are faking it. You know your kids equally well. Use that insider knowledge to your advantage.

Plan accordingly. Lean into what you love and what you are passionate about and outsource when you feel meh or know you won’t be able to give anymore. …


https://www.pixar.com/feature-films/up

I read an article in the NY Times last October about Nicole Kidman’s acting choices and thought of it this morning when I started planning this post.

Connection wasn’t my word of the year, but maybe it should be. It’s come up again and again, and it’s today’s writing theme on Instagram.

I’ve been thinking a lot about how covid is changing us, the implications at home and across the world, and the psychological effects too. How challenging and fateful parenting (in a pandemic) feels right now with 8-year-old twins and a 6-year-old.

When I was eight, I went to…


It’s a big shift from employee to entrepreneur. It’s a big shift from entrepreneur to CEO too.

Photo by Jukan Tateisi on Unsplash

To become a CEO is to craft your ideal experience as founder and chief executive. It’s an opportunity to build your business (or your life) around your talents, your audience, and the culture you want to create, and potentially change the world.

Now you may think it’s premature to think that far ahead. Maybe you consider yourself more of a solopreneur or don’t have anybody to influence (yet), but playing big and thinking long-term is advantageous.

Thinking like a CEO can accelerate your growth and explode your potential — you are creating the future, so why not make it ideal?


Last Night, the Craziest Thing Happened

Superior, Colorado

Follow me on this one, because it’s a windy road.

We are obsessed with Escape to the Chateau, a British documentary series that follows Dick and Angel Strawbridge’s story as they buy, renovate, and redecorate a 19th-century French chateau while raising two children. If you think Chip and Joanna Gaines and family live the good life, you’ll fall in love with the Strawbridge’s on Peacock.

We’ve binged every episode and are holding our breath for the new season. …


It Really is So Much Simpler than You’re Making it

I love Medium’s mashup. Try reading, clapping, and following topics and writers outside of your lane to link concepts that you might not have otherwise thought to combine. Inspiration is everywhere.

Photo by Nathan Hanna on Unsplash

When we are in the midst of a growing period (like a pandemic, for example), it’s not always easy to see our reward, but it’s always there, waiting for us to grow big enough to reach it.

So how do we grow big enough (fast enough)?

The short answer is we do the thing we want to do, no matter the circumstances, no matter the timing, no matter what.


Bwah! This is not a “best way to do it” post. It’s not a working mom vs. SAHM post either. It an illustration of how a breakthrough happens, which is really hard to explain and much easier to show live, so pardon my stream-of-consciousness approach.

First, I’m literally asking, Are you the mom who needs to simplify or the mom who wants it all?

Because wanting it all is usually additive, and simplifying might mean cutting. How comfortable are you with either?

Photo by Jeffery Erhunse on Unsplash

What does it mean to have it all, specifically to you?

To me, it’s getting fulfillment from multiple areas. There’s a lot of talk about multiple revenue streams. Every entrepreneur wants money coming in from different places in their business. I’d like that too, but do you know what I want more? Multiple fulfillment streams.

Fulfillment coming in from different areas of my life — from my marriage, my motherhood, my business, my friendships…

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