So, today I thought I’d touch on the daunting process of planning a one-year editorial calendar. I’m a planner by nature, but this is a stretch, even for me, and I’m not into clickbait either. My goal is to truly connect. As such and ideally, instead of a series of posts about related subjects, this will be more of a story that takes place over the course of a year, about choosing a new path, taking the advantages, successes, and optimism of a life well lived so far and parlaying it into something extraordinary. I hope it has a happy ending!
I know where this story begins, yesterday, January 1, 2018, already more than a year into a deliriously good, and important, family sabbatical, filled with sublime memories and more flexibility and potential than I imagined at this stage of life (40-something), career (executive-level), marriage (decade), and motherhood (half decade). And I know where I’d like it go one year or more in the future — well on my way to a defined, successful entrepreneurial career, multiple income streams, unlimited trajectory, tangible evidence of progress in many directions, and a myriad of personal, professional, and familial milestones achieved, feeling fulfilled, inspired, healthy, happy, and optimistic.
But because I’m figuring it out as I go and there are “miles to go before I sleep”, I can’t outline all the yet-to-be-determined steps in the middle to satisfy my content goals. Still, a little structure will likely help achieve my Medium goal of writing and publishing everyday, so I’m thinking my posts will go something like this…
- Mondays: Set the tone.
- Tuesdays: Share the struggle.
- Wednesdays: Celebrate a win.
- Thursdays: Focus on fundamentals.
- Fridays: Prioritize family first.
Setting the tone means exploring the philosophical aspects of work, getting clarity about my whys, defining plans, and strategizing, aligning my work and values, and generally figuring out what I want to do that’s different from what I’ve been doing and how to make it happen.
Sharing the struggle means crowdsourcing what I don’t know, looking for answers, identifying experts, roadblocks, and hurdles, wrestling with dilemmas, getting stuck and unstuck.
Celebrating wins is what it says, but it may also mean finding joy in the little things as it takes time to build momentum. 52 winning weeks is pretty ambitious, but I’m hopeful there will be something of any size to celebrate each week.
Focusing on fundamentals means understanding the essentials of business and putting them into practice — getting into the process, protocol, administrative, financial, legal, and logistical issues of starting and maintaining a business.
And finally, prioritizing family first means keeping it in perspective, changing directions on the career front without sacrificing my first and most vital priority. This year is about holistic growth too and as focused as I am about launching my business, I’m equally eager to pursue other goals as well.
If you follow me, what can I promise you in return?
I’ll be transparent about the journey, forthcoming about the upside and struggle. I’ll compare and contrast the corporate world with the entrepreneurial one, admit what I don’t know too, and give others who inspire me kudos and credit. I’ll share my ideas and insights about business, what I learned from many years in media and sports, how those dynamic industries informed my attitudes about culture, leadership, potential, and success, and how that expertise translates (or not) to self-employment. And true to the current situation, I’ll explore how a radical departure has reset my expectations about what’s tolerable and possible.