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Disney Dominated the Box Office in the 2010s, But Was it Really the Superhero Decade?
Looking back over the last ten years, how Disney crushed the competition, why it matters, and how you can use their strategy to win your next decade
Also, highlights and lessons from 2010–2019, and the ONE THING that matters the most
According to the New York Times, we are living in Hollywood’s Comic Book Age. Superhero movies are a global obsession, seen by hundreds of millions, and arguably the most consumed stories in human history.
They are also formulaic, wholly driven by commercial calculation, full of violence, special effects, and CGI, with big soundtracks. Also star-studded, stunningly crafted, celebrating courage, selflessness, and vigilantism, usually meaningless, but sometimes aspiring, or even inspirational — we love them!
Is it because we are psychologically wired to love those who protect the weak, those who overcome seemingly insurmountable odds, and those who are normal, but also exceptional? Is it the hopeful vibe? As in, the good guys always win? Or is it tech envy, or pure unadulterated escapism?
Who knows? Who cares? We love them!
