Member-only story
Good at Everything, Amazing at Nothing
A Guide to Commitment for Multi-Passionate Entrepreneurs
Because here’s the thing. You probably are good at everything. It’s likely what drew you to entrepreneurship in the first place. You probably have this massive range and can take it all on. I’m not discounting your ability.
It’s just that life has a way of creeping up on you, stealing your bandwidth, so you’ve got to decide. Pick something and go all-in.
If you haven’t declared who you are and what you stand for, or in business terms, your product/service and target market, then inevitably, you’ll drown — because we’re pack rats.
As we go through life, we keep acquiring stuff — ideas and beliefs, relationships and material things — and it's too weighty because we are carrying everything, doing everything, attached to everything.
Unless conditions are practically perfect, we sink. But practically perfect conditions are rare, and if we can’t carry on without them, our business isn’t sustainable. It’s a recipe for failure.
It might have been Marie Forleo who coined the term multi-passionate. At first glance, it’s someone who isn’t a specialist. It’s neither good nor bad, just a label, except when it becomes a character flaw.
