Hey Entrepreneur, 3 Strategies to Pick (Your Niche, Platform, & Path) When You Truly Don’t Know

Tell me if this resonates: You decided to start a business and market your services and then faced an overwhelming amount of choices about where to be, how to show up, and what to promise.

• Niche down, they said.
• Choose one platform, they said.
• Don’t sell a product; sell results, they said.
• Don’t sell a service; sell a transformation, they said.

But you were just starting, and your head was spinning, and you wondered should I know this stuff? Should I have figured it out before I started my business? If I don’t know, does that mean I’m not cut out to be an entrepreneur?

What Happened Next?

Are you the one who freezes when scared, who drops into overwhelming doubt, imposter syndrome, and a shame spiral?

Or is getting super busy doing something else, opening 29 tabs on your computer, googling everything, making a list while listening to a webinar more your style?

I’m not here to tell you that you don’t need to know your niche, platform, and path, but I am here to tell you that you don’t need to know straight out the gate.

You have time, and it’s a process.

You can experiment to get more clarity, and this is how.