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How to Build a Business You Love in Seven Steps
I subscribe to a lot of email lists. This week, at least two had subject lines that went something like this “If you only read/do one thing this week, let it be…”
No.
Total turnoff.
Maybe if it was an email from my doctor, I might read the rest, but no marketer gets to tell me what is most important to me this week.
Delete.
1. Communicate the Way You Want to Communicate
That’s the first lesson in building a business you love — Communicate the way you want to communicate. There is a psychology to breaking through, and yes, it’s a hyper-busy, distracted, competitive world. And, of course you have the greatest thing in the world to sell, but the world is on to your games.
Even if your content is phenomenal, if it comes in a clickbaity “I bought this caption and image” package, you’ve missed an opportunity to connect intentionally.
Have you ever Googled a solution to your problem, then clicked on a link because it seemed perfect, intrigued, and ready to buy, but when you clicked, there was such a disconnect between what you were looking for and what you found?
