I agree about maximizing potential, respecting choices, and building your email list — it’s essential.

I’m not sure differentiation is that big of a deal. Of course, it matters at an awareness level, but the beauty of building an online business is bringing your audience or leads deeper into your world, serving up your worldview, doing it your way. If they like you, that’s your differentiation, who you are.

You can be teaching, selling, or writing about the same thing, but they’ll come to you to learn, buy, or read because they prefer to get it from you, and how you do it stems from who you are.