The crazy part is, most writers, coaches, and leaders don't want to write crap, but that's what the audience demands: Short, simple, easy paths to everything. It's like diet culture. Tell me anything except that I need to eat better and work out more.

How to do almost everything is out there, but the minute it feels like work - it's either too complicated or too overwhelming - they click away. Or for those who've figured out how to break it down and make even the big stuff easy, they aren't giving it away for free and why should they?