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When Women Feel Seen, Heard, and Understood,They Show Up in a Big Way
My daughter is a junior golfer, and this summer was big for her. Not only did she win her first age-group tournament and compete in her first drive chip putt qualifier, but she also won a contest at an amateur event.
The prize was a complete Callaway Golf set: bag, clubs, balls, tees, towels, even a hat. She was given the newest gear and the latest and greatest technology available, and she’s likely to be a Callaway girl for life.
It was a strategic branding move, yet I’m not here to talk to the marketers, but to the hiring managers and leadership teams. Here’s how you can use the Callaway example to win the loyalty of the women in your organization.
Please note: I’m not going to build the case for why it’s the right decision to support women, but if you need a little reminder, think Beyonce, Taylor, and Barbie. When women win, we all win.
As HubSpot says, “The key takeaway for marketers isn’t to go all-in on content related to toys or to push pink, sequined merch. It’s that when customer groups feel seen, heard, and understood, they show up in a big way.”
